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Lady Vi-Ane
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♪she’s checkin it twice,
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♫ Lady Vi-ane is coming to town.
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Coaching Available on Strategic Marketing Planning
Strategic marketing planning is essential in any business. Want to become one of the best home businesses?
Learn how or hire it out.
You can learn to reach your customers online too, or you can use the services of others who have become experts in this field.
This online marketing world changes each minute of the day.
Learning and keeping up with the online marketing field takes some dedication, but it is doable if you have a few hours a day.
You can pick and choose from the wide array of techniques and either learn them yourself or hire the work out to experts, either all of your marketing, or on a piecemeal basis.
Sound a little vague?
To learn more about marketing, you can start with an online site that has a few tips on strategic marketing planning, including marketing positioning .
There are a few articles on site, but the real knowledge comes from enlisting the help of a major marketing corporation that has set up an online learning site.
This entity has already helped thousands of businesses get and keep their bottom line in the black.
This corporation has hundreds of ways to help you with your business.
To learn more about how to learn online marketing, send your name and email address to us in the short form on this page.
Don’t worry about your email address, it is safe with me and will not be given out to any other business.
The Hole in Your Strategic Marketing Planning is Worth More Than the Drill to Your Customer
Sell the hole, to sell the hoe!
Benefits hit the customer buy button in your strategic marketing planning.
Study what worked for others by remembering the oldies
If you're selling a pill for pain relief, sell the relief from the headache.
Create memorable benefits for your product that customers will relate to.
A Great Positioning Statement is the Basis for Promoting the Best Home Businesses
The Statement
The start of your strategic marketing planning should be a positioning statement.
If you are in business, the positioning statement is one of the first things you should do to define who your customer is.
Definitions
Create your statement
The customer is commonly referred to in marketing as the “target market”.
Marketing, of course, is the term used for finding and making potential customers aware that you exist and compel those customers to purchase whatever your product is.
The statement to define your marketing position defines your product and includes the promise your product delivers, who your target market is, and what makes your product unique from other similar products.
In Short
When all is said and done, your statement should be believable and truthful, it should define how your product is different, and should make the product stick in your customer’s mind.
The statement should also be short, two sentences should be all the longer it is.
Important to Note
This tool, the positioning statement that you develop, is for your use to develop marketing ideas and messages to your customer. The positioning statement itself is not the advertisement.
We can only guess at what other businesses use for their positioning statement, but for your business, ask your self the following questions, then craft the answers into a short positioning statement, which if done right, provides a powerful message for you to start creating messages to your customers.
Questions to Ask
Ask the hard questions
Who would most benefit from your product?
What emotion triggers the need in your target customer?
What is your product?
What category of market is your product in?
What is the principle need for the customer to purchase your product?
Who or what is the competition?
What is so unique about your product?
What Next?
Once you’ve finished with your positioning statement, you can move on to ways to use this statement to start reaching your customers.
Reel 'em in, but only after...
Before you move on
One hint before you start composing advertising messages. Most companies have no trouble identifying their features. More important to your customers are the benefits that your product provides.
There seems to be a fine line between the two, but in the customer’s mind, this difference can make the difference between your target market becoming interested enough in your product to try it, or to just forget about your product and company and move on to another option.
Later
More on features vs benefits in the next post. In the meantime, hone that positioning statement and start brainstorming on what the benefits of your product are.
More on benefit brainstorming in the next post...