SEO (Search Engine Optimization for those of us who do not know) is a form of internet marketing and advertizing and without a shadow of doubt, it is the most crucial ingredient of any online business organisation. There is a big deal of demand for it, and this has meant that there has been a major increase in the number of service renderrs offering affordable SEO work and this has had the added benefit of ensuring that the prices are kept competitive. However, it must fall to the consumer to ensure that they actually take the time to compare the different service providers on offer so as to make sure that they get the best possible deal available. However, the effectiveness and feedback of SEO as a whole has been somewhat diluted and tainted as a result of service providers who offer a fairly substandard service and where the quality of their work leaves a lot to be desired. Thankfully, the customer can take enough steps to protect themselves against such problems , and the main way they will achieve this target is through education and awareness of what factors to consider. Generally speaking, the best SEO providers will be companies which offer full time support and work, in order to make sure that the client gets “more bang for their buck”. An excellent indicator as to the relative value and authenticity of a specific type SEO provider is their client list. Is there any major players on the list, such as corporations or even governing bodies? Related to this is just how an affordable SEO provider reacts whenever a client asks for references. If they are skittish and evasive about providing them then this should cause a major dismay bell to start ringing in the mind of the customer, as there is something seriously off-key here. SEO is a major business expense, but it is also one that will give you with a very important boost to the credibility, market presence and the general profitability of your business for a very long time to come.