No matter what you do in your own business, whether you do financial retirement planning or flopping burgers, there will always be that hard sell. The client that, no matter how many times you ask for the sale, they won’t commit.
Find out what your potential client’s pet interests are. Just do a bit of research about the person.
Search for their name or business name online. If that draws a blank, use the internet again to search local websites for his or his business name.
He may have been in the local newspaper, or is a member in a local social club or service organization, or even in something like a small business ideas percolator club.
Whatever the connection, try to find a way to inconspicuously be somewhere, that he may frequent.
If you have found that you know someone else in one of his organizations, ask your friend or acquaintance if you may attend the next event or meeting.
When you do find an opportunity to meet with this particular business man, go easy, but ask him leading questions about what his interests may be, and then just let him talk.
It’s great if he’s interested in the same business topics as your own business has, but don’t talk about your own business with him at a social event. Just make sure that he talks as much as he wants about his favorite interest.
Networking like this is essential to getting your own business going, and there are lots of people with many different interests that could be your next customer, so don’t get impatient or discouraged if you have to wait a little longer for a sale.
The best small business ideas for promoting your business aren’t always about the actual dollars. Enjoy yourself and the friends you make while running your own business.