Before we can completely describe the role of Google SEO Consultation, the nomenclature associated with search engine optimisation needs to be defined.
Search engine optimisation (or optimization) is the technique whereby a webmaster optimises the development of web pages so that they look high in a search engine’s top-rankings.
Search engines command ‘crawler’ algorithms that search for web pages around the internet and index the links between them. The search engines use complex algorithms to measure the popularity of websites in order to create the all significant rankings that are displayed when a user makes a search using Google or one of its opponents .
When search engines first showed off in the mid 1990s, webmasters could simply submit web page URLs (addresses) to the search engines, so that their websites would feature in the search engine listings. The early search engine programs used meta tag keywords included in web pages to calculate their rankings. Website creators promptly realised that cleverly chosen meta tags could boost their search engine rankings. This use (and abuse) of meta tags led to the concept of search engine optimization, a term first used in 1996. In gain to the abuse of meta tags, unscrupulous web designers have also tried to improve their rankings by linking their websites to an increasing number of other sites, many of them bogus. To counteract the increasing abuse of search engine rankings, search engine operators were forced to refine their algorithms, a process that continues to this day.
Research has shown that intelligent web design can significantly increase dealings to your website and that the services of a leading SEO consultancy can help increase your ROI.
Because of Google’s leading in the search engine market, many website owners study hiring Google SEO consultants to improve the PageRank (Google’s web page ranking system) of their websites. The leading search engine providers are usually secretive about the algorithms that they use because of the significance of the rankings to website owners. This is where the expertise of a skilled Google SEO consultation can really make a quantifiable difference to your website.