Using WordPress Plugins to Market your Website

WordPress is a totally free and fully customizable content management system. In the past, perhaps many IM marketers, using static sites, didn’t think much about WordPress because it was only for “bloggers.” But not really anymore because marketers have discovered the power of WordPress for use in business. You can take the basic WordPress blog and add whatever amount of customization you desire. It’s super simple to customize you blog to do what you want with plugins and widgets, etc. There’s an entire marketing world available to you with WordPress. So read on to enjoy finding out about a couple cool and helpful WordPress plugins for online marketers.

Before we delve into some of the great plugins for WordPress though remember to be selective, don’t clutter your site with too many features and options.  I have worked with many sites which have in fact stunted their development by using an inappropriate plug in.  Keep an eye on how they all function, I once had a plugin which delivered the addresses of a new UK proxy every day so internet marketers could check UK search results, little did I know that the site that this plug in connected to was extremely slow and had coding errors.  The result – my page load time shot through the roof especially worrying as it’s one of the variables that the search engines take into account.  Removing that plug in caused my site to speed up and my rankings increase, having said that there are some wonderful plugins that really are beneficial. 

You should look into the importance of 301 redirects, and you can use the Redirection plugin to handle that. It will also log and track all your accumulated 404 Errors, so that’s very cool to have, as well. You’ll have the extra ability to keep your site working the way it should without nasty 404 errors for your visitors. What will happen is any 404 error will cause a redirect to a url you specify. This is a great way to keep people on your site. 404 messages make you look unprofessional, and this plug-in helps you keep them from becoming a major problem.

The Similar Posts plug in does exactly what it sounds like it does. This plugin finds related, or similar, posts and inserts links at the end of posts to the other similar posts. This is a great way to keep your site visitors clicking through your site and interested in what you have to say. This technique has been shown to work with keep readers on a site. You’ll always want to avoid doing anything to encourage them to leave for your competitor’s site.

Traffic is something everyone needs, and you should diversify your traffic and so the Landing Sites plugin will help you in that regard. Usually, when a visitor arrives (if they don’t immediately leave) they’ll take a quick look and check out a few links. With the Landing Sites plug in, your landing page will give your site visitors links to related content on other parts of your site. The intent is to develop an interest so they’ll stay on your site longer.

Each time they click to another page is a new opportunity to develop some liking for your site. Naturally this is what every online marketer wants to have happen at their site.

WordPress is a fantastic system for internet marketers. It’s completely free for anyone to use, and it’s downright simple and easy as well. You’ll find it super simple to customize, plus it’s stable with practically no problems ever. You can make it do almost anything you want. It’s really a dream come true for online marketers.

So armed with a wordpress blog, a handful of professional plugins and a successful link building campaign your site can soon be delivering you some serious traffic, good luck.


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