If you are just starting your website you may wish to use some (or all) of the following techniques in your site promotion plan.
Press Release – By providing a comprehensive overview of your site launch you may find suitable places in print and especially online where potential customers can read your material, but so can informational sites that have an interest in your products or services and may wish to share the news with their informational consumers.
Search Engine Optimization (SEO) – When you work through the details of focusing on specific keywords or phrases throughout your website you may improve site rankings in search engines and be featured in a better position based on the reputation of your website.
Pay Per Click (PPC) – The advertising technique of PPC is a cost effective way to target consumers with an interest in your products or services. Very simply advertising on multiple sites that are linked because of their keywords can provide a significant impact in terms of visitors who have the best chance of conversion to your customer ledger.
Link Exchange – You should consider the possibility of asking other sites in your circle of influence to post a link to your site within the body of their websites. This may be a reciprocal link, but it doesn’t have to be.
Email Marketing – the use of an opt-in email list is a good way to promote your site as long as you make certain you are sending relevant material that isn’t broadly considered spamming.
Certainly there are other methods of site promotion, but this gives you a quick rundown of some of the more popular methods to ‘get the word out’.