When it comes to creating a backlink strategy, there is a popular myth out there – a pervasive urban legend. That legend is that “it’s all numbers game”. There are countless SEO ‘experts’ running around charging customers huge sums of money to get thousands of links back to their websites.
No doubt you have also heard that Google is crazy about links. Google was built on the premise that a website with more links to it must be an important site, it must be an authority otherwise all those other websites would not be linking to it. So getting more and more links is good, right?
Yes and no. Yes, Google likes links. The more indeed the merrier. But Google is a little bit more clever than this. If that were true anyone could quickly set up ten thousand pages with links back to his own website and get listed in the number one spot for whatever he wants.
The truth is that Google has a way to decide which links will count heavily towards a site’s ranking in search results and which links can basically be discarded. If you think about it, you will soon realize it makes a lot of sense.
Let’s see how this works in real life. Suppose you had a site about yachts. A nice, informative website with lots of information about this subject and a few affiliate links. Your site is so interesting that you get the local yacht club to link to your site. Nice. Down the road is an old lady with the same type of website. Her articles on the website about yachting are so well written that she gets the American Yacht Club to link back to her. Do you think Google will rank her website below yours in search results? Not a chance.
Suppose further that you pick up that Google is listing his website above yours in search results, so you make a deal with all the other butchers in town, as well as the supermarkets and the furniture removal guys to create special pages with no other content but the link to your website.
What do you think will happen? The correct answer is: nothing. Google will still rank the other guy on top, because the one link to his website is a) from an authoritative website that may have thousands of other websites linking to them and b) the content of his website is related to the content on that other website.
To get quality backlinks to your site is not easy. That is why so many people still fall for the “10 000 quality links” trick. You might have to write to 50 website owners and ask them to look at your website content to get one good backlink in the end. Should it be from a authoritative website that one link might make a big difference though.
And if the articles are really good, they will be picked up by other websites and you could end up with a lot of quality links back to your site. This process is known as article marketing. This makes for a much better backlink strategy than simply buying thousands of useless links.