Direct mail marketing to businesses has proven to be an effective method in promotions. Of course, the success of this strategy depends on the target audience of your marketing activities. In the same way, the target audience plays a huge role in the creation of print, TV and radio advertisements as well as direct the way the marketing copy is expressed in mails.
The technique is to get a good business direct mail list that will make sure your marketing mail is opened and read by the recipient This list contains the names and addresses of recipients of one or more direct mail marketing emails to businesses. Here are some factors that will help you refine your list and make sure you have the right target market :
Demographics: Your target market will be segregated according to age, gender, income level, and location. Knowing these factors will help you make a more concise, more refined list for direct mail marketing to businesses .
NCOA Validation: Your business direct mail list should be validated according to NCOA. The National Change of Address (NCOA) lists all the known addresses of residents in the United States. It is updated regularly by the United States Postal Service. Validating your list ensures you have an updated and correct list at all times.
Number of names on the list: Include as many names on your list as possible. However, you have to put some balance into it and make sure that you do not become too ambitious when it comes to sending out mails. You may end up spending a lot more than you should be paying for the mails.
Mail content: Direct mail marketing to businesses has evolved and intensified in terms of appeal and effectiveness. It is vital, therefore, that your mail is compelling enough to encourage your mail recipients to take action and purchase your product or service. You may also include some small tokens, such as key chains and tags, as gifts of goodwill for the recipients.
Direct mail marketing to businesses has many benefits. It will be highly effective if you use the right methods with the right business direct mail list. Here are some of the benefits your business can receive from direct mail marketing to businesses:
More attention: Mail catches a person’s attention more frequently than a 30-second TV or radio ad does. If you want your audience to take you seriously and to pay more attention to your words, employ the techniques of direct mail marketing.
More information: All the possible questions your client would look for about your product or service should be incldued in the mail. You may include price and package rates, description of your product or service as well as the benefits of using it. People make their purchase decisions based on a balanced mix of presentation and credible information.
More credibility: Sending out mails to contacts and prospect customers tell a lot about your business. It actually defines your business as such that cares for the existing client – a very important thing in establishing a credible reputation.
For Business Direct Mail, postcards are a less expensive, and more efficient way, of informing other businesses about your company.